The visual is the center of your content strategy in 2015! Very impacting and easily available on mobile, it is a key component of your digital communications, but also a great asset for your SEO. Indeed, optimized at strategic locations, your images become an important tool for generating more traffic to your site and get into the results.
To optimize your pictures blog or your e-commerce site, here are 7 main elements to take into account.
1. The name of the file
Not often you think about it and that's a shame, but the name of your file plays a role in your SEO in Google Image. Name it with the keywords related to your content. Also use hyphens to separate words, it will promote a clear view of your image file.
For example, if your article provides tips for buying a home, make sure that your video is titled: buy-maison.jpg.
2. The alt attribute
Often underestimated, the "Alt" tag is still important to optimize your image. In fact, this tag is useful to provide a description of the contents of your video to search engines.
This attribute should include a small descriptive phrase that contains your keywords. This is the perfect place to work your long tail phrases.
3. The image caption
Add a little description as a caption to provide additional comments to users. It must be brief, but serve as well to explain to the reader, than from Google. Insert your keywords naturally, that reading these lines remains fluid.
4. Title
To help other users to easily find your image, you should choose a clear title, short and descriptive. Be aware that the title is often the phrase contained in the little bubble that appears when you hover over an image.
Therefore, the title of your photo to be helpful and informative while containing at least one keyword.
5. The sitemap images
You definitely have a sitemap on your website. This makes it possible to provide valuable information about the structure of your site to Google. You can also add your photos to this strategic document for your SEO.
With this XML file, the search engines will be informed of the name of your image, tag "Alt", its place on the server, etc. This will allow better indexing of your images and their inclusion in the overall ranking of your site.
To learn how to integrate the images to your sitemap, we invite you to read the official procedure set up by Google.
6. The image format
Your image size should be appropriate to facilitate its display! If you upload a video too heavy, it will take time to occur and will have the opposite effect to that intended: it will penalize your SEO. Google considers your site's loading speed to position yourself in the results, so be light!
JPEG is highly recommended for its balanced size. In addition, a resolution of 72 dpi is sufficient for web display. Take care to cut the files you upload. Feel free to use online tools such as Shrink Pictures, Drpic, Resize.it.
7. A photo related content
The selected image will have a bearing on the content. Make sure it has a perfect consistency between the two elements to maximize their visibility. If you write the title "House" on a picture of a bottle, Google will risk may one day to penalize you! Besides to manage your online reputation, it is better to offer a totally coherent content.
The image optimization is essential to improve the positioning of your website on Google. It also helps increase your qualified audience and increase the visibility of your business. With these 7 elements, you will know how to treat your visuals to boost your SEO.
0 comments:
Post a Comment